MFour links each AI conversation to what the same consumer does next, online and in stores, for full journey intelligence.

IRVINE, Calif., Nov. 3, 2026 /PRNewswire/ — MFour Data Research, Inc., provider of the largest mobile-app consumer panel in the U.S. and the only platform connecting surveys and behaviors for full journey intelligence from ChatGPT to checkout, has added Google Gemini. With Gemini joining ChatGPT, MFour now collects 2.35 million unique AI conversations every 30 days, containing 10.1 million consumer-generated messages.

Brands and agencies can access this dataset of real human prompts and responses in two ways: by licensing it directly or by asking DANI™, MFour’s AI-powered analyst, to produce boardroom-ready reports at whatever depth the research requires. DANI can run autonomously for hours, sifting through billions of signals to surface the insights that matter and recommend next steps, taking researchers from question to outcome with a single prompt.

To uncover the motivations behind the behavior, DANI can even survey the same consumers who contributed the data, connecting what consumers do with why they do it in a single workflow.

Each LLM conversation is linked to the same consumer’s demographics, web browsing, app usage, GPS-verified store visits, purchases and survey responses. This gives brands a fuller view of how consumers research products and make decisions, including what they do before and after asking AI for advice.

The Gemini data is captured at the account level, covering conversations in the Gemini app on any mobile device as well as in any desktop browser.

“AI is changing where brands win or lose consideration. If you can’t see those conversations, you’re missing a critical part of the buying decision,” said Chris St. Hilaire, CEO of MFour Data Research. “Adding Gemini expands that visibility beyond ChatGPT, revealing how consumers interact with AI and what they do next online or in-store.”

All of this data comes from MFour’s first-party panel, whose members opt in to share behavioral data across the entire path to purchase. Under MFour’s ethical, fair-trade practices, panelists are compensated both for sharing their data and for taking surveys.

About MFour Data Research

MFour Data Research, founded in 2011, provides validated, opt-in consumer behavior and survey data powered by its Surveys On The Go® app and Fair Trade Data® model. The company’s 14M+ consumer panel generates nine deterministic data streams — AI conversations across ChatGPT and Gemini, location, app usage, web browsing, receipts, demographics, attitudes, survey responses and behavior-triggered surveys — all connected to a single identity.

Through MFour Studio™, organizations can access these behavioral and survey signals to understand consumer journeys and measure outcomes, with DANI™ (Data Analytics Navigation Instructor), MFour’s AI assistant, providing on-demand analysis across 4 billion monthly buyer signals. MFour is trusted by Samsung, Google, Amazon Ads, Microsoft, Hulu, Keurig Dr Pepper, Papa Johns and hundreds of other global brands.

Full Journey Intelligence. Know What to Do Next.

Learn more at mfour.com

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SOURCE MFour Data Research