Global performance nutrition brand strengthens US presence with major retail rollout, new athlete partnerships, and collaboration with Nike

NEW YORK, Oct. 27, 2026 /PRNewswire/ — Science in Sport (SiS), the global performance nutrition brand trusted by elite athletes and professional sports teams worldwide, is taking a major step in its US expansion with the national launch of its products in Target stores nationwide and also online.

The rollout marks a significant milestone for SiS, as it looks to bring its science-led approach to fueling, hydration, and recovery to a wider US audience. With an established presence in the elite sport and endurance communities, this initiative will make the brand more accessible to fitness enthusiasts across the entire country.

The Target launch continues the progress strengthening SiS’s position in the US, including its ongoing collaboration with Nike and two new partnerships with two prominent American athletes: the rising star of the marathon scene, Charles Hicks, and world number one HYROXer Dylan Scott.

Together, these developments form part of a wider growth strategy focused on increasing the brand’s visibility, expanding distribution, and connecting meaningfully with America’s running, cycling, and fitness communities.

For more than 30 years, SiS has worked alongside elite athletes, coaches, and technical experts at the forefront of performance nutrition for both training and competition. Its products and strategies are widely used across professional sport, including by soccer teams in the English Premier League, the Milwaukee Bucks, and New York City Football Club.

By combining cutting-edge scientific research, real-world performance data, and direct partnership with elite sportspeople, SiS develops nutrition products and practical fueling guidance to meet specific performance demands. The brand’s approach is designed to help athletes at all levels better understand what to take, when to take it, and how to adapt their nutrition to their individual goals.

Mike Percic, General Manager, Science in Sport US, welcomed this latest move:

“Launching in Target, both in store and online, is a landmark achievement for Science in Sport and an important step in making our products readily available to consumers throughout the country. We’re seeing a real shift in how people think about sports nutrition. Athletes at every stage in their journey want to optimize their fueling to help them train, perform, and recover. Above all, they’re looking for products and guidance they can trust.

We’ve spent more than 30 years collaborating with some of the world’s leading individuals and teams, using the latest science to develop products that meet the demands of elite performance. Expanding our presence through Target presents an exciting opportunity to bring that same expertise to more people, whether they’re preparing for their first race, working toward a personal best, or simply looking to get more out of their training.”

The Target launch is the latest step in SiS’s long-term commitment to the US market. Alongside expanded retail distribution, the company is committed to investing in elite partnerships, educational content, and engagement with key sporting communities. Its involvement in major events and activations will continue to support these initiatives, offering the ideal environment to make the science behind performance nutrition more accessible and relevant to everyday athletes.

Notes to Editors 

About Science in Sport Group 

Science in Sport Group (SiS) is a leading performance nutrition company serving elite athletes, sports teams, and everyday participants around the world through its SiS and PhD Nutrition brands.  

Founded in 1992, SiS has been at the forefront of sports nutrition for more than three decades. Recognized as the creator of the world’s first isotonic energy gel, and instrumental in dual-source carbohydrate innovation, the company has driven categories now established with endurance athletes globally.  

The business develops, manufactures, and distributes scientifically formulated performance nutrition products across energy, hydration, and recovery. All Science in Sport products are produced and tested in the UK.

Science sits at the heart of the SiS proposition. The company works with a Scientific Advisory Board, leading academics and university partners, and some of the world’s foremost performance nutrition experts, to translate cutting-edge research into practical fueling solutions for athletes.  

SiS supports more than 350 professional teams, organizations, and institutions globally. Its products fueled 105 medal winners at the Paris Olympic Games. The brand operates across cycling, running, triathlon, football, rugby, hybrid, and other performance-focused sports.  

The company is currently committed to accelerating its growth through science-led innovation, international expansion, and its long-term ambition to become the pre-eminent performance nutrition brand in the world.  

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SOURCE Science in Sport