Board member since April moves into an operating role, leading corporate strategy and commercialization of the business across marketing, product and sales

NEW YORK, Oct. 13, 2026 /PRNewswire/ — Empiric Earth today named Jen Vescio President, effective immediately. Vescio, a member of the company’s board since April and former Chief Business Development Officer at Uber, reports to Chief Executive Officer Zach Greenberger.

As President, Vescio leads the buy, build and partner functions across Product, Corporate Development/IR, Business Development/Sales and Marketing, along with the post-M&A integration of the two companies. The appointment follows the September merger of Nexar and Nauto which has been recently rebranded Empiric Earth.

“Every major technology shift is won by the people who get it into the world,” said Greenberger. “Jen knows how a breakthrough becomes a business. I’ve known that since our days on opposite sides of the table, Jen at Uber and me at Lyft. She’s continued to prove it across multiple generations of technology and layers of AI, from hardware and compute to software and networks. Now she’s bringing that experience to Physical AI, and there’s no one I’d rather have alongside me as we build Empiric Earth.”

Vescio was Uber’s Chief Business Development Officer where she led global BizDev (across Uber Rides and Uber Eats) and new business development (Autonomous) and most recently was principal of Awestruck Ventures, an advisory firm focused on buy-side, sell-side and go-to-market strategy. Jen has worked across many sectors and stages of company growth. She has raised over $300M for a portfolio of Physical AI companies including Fort Robotics and, recently has helped to launch open-source projects like OpenClaw.

“Trust and safety is at the center of the Physical AI ecosystem,” said Vescio. “Empiric Earth has a combined two decades of real world assets and holds that record to date. My goal is to build trust with our customers, our employees and our investors by developing products, platforms and services that bridge the real world to the Physical AI ecosystem in a manner that enables sustainability, safety and trust.” 

About Empiric Earth

Empiric Earth holds a record of how the physical world behaves. 300M+ real-world miles are captured every month across 98% of US roads and 50 or more countries, built on more than 10 billion miles of driving history and 60 million edge cases, de-identified. Because Empiric Earth does not build vehicles, pick winners, or compete with the systems it measures, developers, automakers, fleets, insurers and public agencies can rely on it as independent ground truth. Empiric Earth was formed in 2026 through the merger of Nexar and Nauto. www.empiricearth.com

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SOURCE Empiric Earth