Movchan Agency, the growth agency for ambitious tech brands, wins Best PR Campaign at the UK Agency Awards

Movchan Agency wins award for ‘The World’s First AI Dating Café’, securing coverage in over 300 media outlets, including The New York Times, CNN, and ABC News.

NY, UNITED STATES, November 4, 2026 /EINPresswire.com/ — Movchan Agency, the PR agency that helps tech companies build market dominance, has been named the winner of the Best PR Campaign (small) category at the 2026 UK Agency Awards for its ‘The World’s First AI Dating Café’ collaboration with connectionship app EVA AI.

With many forming emotional and romantic connections with AI companions to combat loneliness and increase their confidence, AI companionship has grown into a $36 billion industry. Yet stigma means few of these relationships ever leave the app. To help validate AI-human relationships and normalise this emerging lifestyle, Movchan Agency and EVA AI transformed New York’s Same Same Wine Bar into the world’s first AI Dating Café. Coinciding with Valentine’s Day, the two-night pop-up invited attendees to share a candlelit dinner with their AI partner or get matched with a date from EVA AI’s roster of characters.

Selected as the winner from a shortlist of standout entries by a panel of industry experts, the campaign earned praise for its “great creative concept and cultural relevance, generating meaningful conversation and strong coverage.” The activation secured coverage in more than 300 outlets, including The New York Times, WIRED, and Fast Company, as well as live broadcasts on Good Morning America, CNN International, and ABC News. Combined, the campaign reached an audience of over 20 million.

“The AI companion industry is thriving, yet people continue to hide behind dimmed phone screens and closed doors due to the stigma around unconventional relationships. With the World’s First AI Dating Café, we wanted to give people a way to bring their relationships into the real world,” said Nadya Movchan, founder of Movchan Agency. “EVA AI didn’t need a launch or a funding round to make headlines. We built the story from scratch, and it brought AI companionship into the mainstream conversation. Seeing that recognised at the UK Agency Awards means a lot to the whole team.”

The UK Agency Awards is added to Movchan Agency’s growing list of achievements. The company received a Symbol Award earlier this year, while founder Nadya Movchan was recognised with the Rising Star Award at the Davos Communications Awards in 2025. Likewise, the World’s First AI Dating Café campaign has also been shortlisted in the ‘Best PR Campaign’ category at the 2026 Digiday Awards.

About Movchan Agency
Movchan Agency is a London-based PR agency that helps tech companies build market dominance through viral campaigns created from scratch, even when there’s nothing to announce. Combining original storytelling and newsjacking across the US, UK and Canada, it has secured coverage in the world’s most reputable outlets, including the Wall Street Journal, Bloomberg, the New York Times, Forbes and CNBC.

Nadiia Movchan
Movchan Agency Ltd
nadya@movchan.agency

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