New research examines trends in financial services in 2027 and how leaders can help accelerate growth

NEW YORK, Nov. 12, 2026 /PRNewswire/ — Deloitte today announced its 2027 Financial Services Industry Outlooks, examining the forces shaping investment management, banking and capital markets, insurance, private capital, and commercial real estate in the year ahead.

“The future of financial services is being defined by how effectively organizations harness AI to create enterprise value, transform their business models, and unlock new sources of growth,” said Vik Bhat, US Financial Services Industry leader, Deloitte. “Firms that invest in data foundations, workforce transformation and risk management could build competitive advantage.”

Across financial services, lines between sectors continue to blur, capital is flowing through new channels, and firms are exploring agentic AI in operations and customer interactions. Risks and complexity continue to rise.

“Clients of financial services firms want better digital services, more access to private markets, and rapid advances in technology. Organizations that adapt and innovate quickly could be well positioned for growth,” said Lananh Nguyen, managing director, Deloitte Center for Financial Services, Deloitte.

Key findings of the reports:

2027 Investment Management Outlook

Investment managers could pursue growth by expanding product offerings, strengthening AI governance and building more resilient infrastructure.

• Complexity and rising costs are making it harder to realize the benefits of scale. Fee compression, infrastructure investment, outsourcing, and customization could hold back growth.
• Growth is shifting toward new products and investor segments. Private markets for retail investors, digital assets, active exchange-traded funds (ETFs), separately managed accounts (SMAs), direct indexing, and model portfolios may create opportunities for firms that can broaden investor access.
• AI is moving from experimentation to enterprise adoption. Firms that pair AI investment with strong governance and operational discipline may be better positioned to improve efficiency, decision-making, and client experience.

2027 Banking and Capital Markets Outlook

US banks are expected to enter 2027 from a position of strength. Technological change presents opportunities, while economic uncertainty could pose challenges.

• US banks are poised to build on growth momentum in 2027. Anticipated GDP growth of 2.1% could provide support for lending. However, higher rates and measured consumer lending will likely keep net interest income growth modest.
• Focus is on emerging infrastructure. Tokenized deposits, stablecoins, and other digital assets could change how money and assets move through the financial system.
• Banks can look to demonstrate stronger ROI as AI scales. Some banks have already seen value from AI investments in areas such as software engineering, know-your-customer, and fraud detection. Demonstrating the payoff from those investments will likely be a focus for 2027.

2027 Insurance Outlook

Insurance competition is increasingly being shaped by technology, data, and customer experience rather than pricing alone.

• Prevention may become a competitive advantage. Property and casualty (P&C) insurers should consider greater emphasis on predicting and preventing losses through enhanced data and analytics.
• AI presents opportunities to enhance operations. Insurers are exploring how AI can improve productivity, product design, risk management, customer service, and advisor effectiveness while maintaining human oversight.
• Customer expectations are rising. Insurers can offer intelligent, connected, digital experiences that go beyond traditional distribution and service models.

2027 Private Capital Outlook

Private capital is entering a more demanding and specialized phase as investors may scrutinize firms’ capabilities, liquidity management and risk discipline more closely.

• New sources of capital drive growth opportunities. Insurers, wealth managers, and retirement plans may broaden the pool of available capital, but each brings distinct liquidity oversight and product requirements.
• Private capital is expanding into a wider range of assets and strategies. Private credit is moving beyond middle-market sponsor lending into asset-backed finance, specialty finance, and infrastructure-related lending.
• Liquidity and risk management are becoming more important. As exposures span more institutions and investors seek greater access to private markets, firms may need stronger data, governance, and alignment between product structures and investor redemption planning expectations.

2027 Commercial Real Estate Outlook

Commercial real estate (CRE) is expected to enter 2027 with capital still available, but investors are likely to be more selective about where and how they deploy it.

• Portfolio repositioning remains a priority. Nearly 80% of CRE executives plan to upgrade or reposition existing assets over the next 12 to 18 months.
• Tax strategy is playing a larger role in investment decisions. Tax considerations are becoming increasingly central to how firms evaluate opportunities and allocate capital.
• AI is rapidly reshaping both operations and leadership expectations. Commercial real estate firms are exploring how to scale AI capabilities and strengthen governance while developing leaders with stronger AI and data fluency skills.

Deloitte’s 2027 Financial Services Industry outlooks point to a practical agenda for financial services leaders: align investment with demand, connect technology to measurable results, strengthen risk management, and design products around changing customer needs.

Read Deloitte’s full 2027 Financial Services Industry Outlooks at Deloitte.com.

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 9,000 US-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters for our people, clients, and communities. We bring together distinct talents, technologies, disciplines, and an ecosystem of alliances to help tackle today’s most complex business challenges and drive long-term progress. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 180 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s nearly 500,000 people worldwide connect for impact at www.deloitte.com.

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